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We looked at the cost of several everyday grocery items and priced them against similar items available at Aldi, Target and Walmart. To find out whether Trader Joe's really does offer lower prices versus other stores, we did some comparison shopping. When the CEO asked why she didn’t buy the bag of bananas, he recalls the elderly shopper saying, “Sonny, I may not live to that fourth banana.” The next day Trader Joe’s started selling single bananas for 19 cents apiece. One day while visiting the Sun City location, CEO Dan Bane observed an elderly customer examine a bag of bananas, then put it back on the shelf. The smallest bag you could buy contained four or five bananas. Like most grocers, Trader Joe’s used to sell bananas only by the pound. A chance encounter between Trader Joe’s CEO and a customer at a Sun City, Calif., store confirmed this hesitation and led the grocer to start selling bananas individually. That’s why some budget-conscious grocery shoppers avoid purchasing large quantities of fruits and vegetables, even though the price per unit might be cheaper. But if you end up tossing rotten food in the trash, the savings aren’t realized. We know that this period of distancing will end, and, when it does, our crew will be in our stores to help you find your next favorite product, just as they've always been.”īuying produce in bulk can make financial sense as long as you’re sure you’ll use up everything before it goes bad.
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In that same podcast episode, Tara Miller, Trader Joe’s marketing director said, “The bottom line here is that our people remain our most valued resource. Rather than cut staff to help fund services such as self-checkout, online ordering and delivery, the company says it will continue to invest in hiring on-site staff. It's something that takes months or years to plan, build and implement, and it requires tremendous resources.” In a recent episode of its Inside Trader Joe’s podcast, the company’s vice president of marketing Matt Sloan explains why doing so now doesn’t make sense for the business: “ Creating an online shopping system for curbside pickup or the infrastructure for delivery, it's a massive undertaking. However, Trader Joe’s says there aren’t any plans in the works to offer these services to its customers. Many big supermarket chains and big-box retailers that offer fresh grocery items are now offering online ordering for delivery or curbside pickup as a result of the pandemic.